The survey entitled “Information Flow among the Cooperation in the Barents Euro-Arctic Region” was conducted in May – June 2013. The results show that face to face talks are the most important communications channel and that the changing climate interests Barents people.
Face to face rules – social media not
The results of the survey related to communications channels in the Barents cooperation are very typical for people all over the world: live meetings and face to face discussions are the most important communication channel. According to the survey, the official website www.beac.st is also used and liked, as well as email mailing lists. BarentSaga newsletter and Barents Observer news service got some support, but social media and mass media (newspapers, tv, radio) cannot be found from the most practical channels of access to Barents cooperation related information.
More information on projects
When talking about the information “inside” the cooperation, the most important topics were the news from the respondent’s own working group/committee/council, as well as different projects in the Barents cooperation.
“The information need related to projects came up in many answers in different parts of the survey. From the www.beac.st website’s main left menu, you can find the “Project” page. Feel free to contact the International Barents Secretariat or us at the Arctic Centre if your project is not there yet, or the information needs to be updated”, says Ms. Jenni Lintula, Communications Specialist from the Arctic Centre, University of Lapland. Arctic Centre is hosting the www.beac.st website.
The most interesting topics in the Barents region: climate and environment
According to the survey, the most interesting topics to follow in the future in the Barents region were related to climate, environment and nature. After these topics followed economy and investments, energy and transport. Also health & social issues, tourism and indigenous people received support.
In the responses, the future of the Barents Cooperation was varied from “Positive” and "Going forward" to “Sometimes the expectations are not balanced with the results” (open answers). The importance of the northern regions is growing and this is why the Barents Cooperation was considered being “Necessary, demanding and challenging” (open answer).
When developing the communications about the Barents Cooperation for “outsiders”, the most significant matter was examples of the concrete results of the Barents Cooperation.
The best communication for Barents is You
“As we know, each and everyone is a messenger for Barents. It was very nice to see that many of the respondents had been telling about the Barents cooperation to their colleagues and in their “home” organization, some also given presentations about the Barents Cooperation in conferences and seminars”, concludes Jenni Lintula.
In the last part of the survey, ideas were requested for the future articles for BarentSaga newsletters and the website. This resulted good number of ideas from which also this newsletter raised up one article: climate change in the Barents region. Half of the respondents wanted also to share their views and participate in making the BarentSaga newsletter as contributors or interviewed experts. Stay tuned for more suggested themes and interesting interviewees!
And the book draw winners are: Sven, Emma and Hannu! The winners have been contacted personally – congratulations!