Joint Working Group on Tourism

The Barents Euro-Arctic Region is an attractive destination for international tourism. The significance of tourism as a source of livelihood has grown considerably during the past decades.  Tourism business employs a lot of people and thus provides income and welfare. This is very important especially in sparsely populated areas, where tourism is sometimes the only developing source of livelihood.

The Joint Working Group on Tourism (JWGT) was established to develop tourism business in the Barents Euro-Arctic Region and to promote ecologically, socially and culturally sustainable tourism. In practice, this means promoting multilateral co-operation and joint projects, networking and exchanging information and best practices.

The objectives of the JWGT:

  • to increase international awareness of and interest in the Barents Euro-Arctic Region (BEAR) and thus promote incoming tourism to the area

  • to promote entrepreneurship and employment in the field of tourism in order to increase tourism revenue in the BEAR

  • to promote development and realization of cross-border tourism projects

  • to improve preconditions for tourism development in the BEAR e.g. by improving accessibility (flight and railway traffic),  developing all year round tourism and developing border crossing formalities

  • to maintain the unique tourism attractions of the BEAR by promoting sustainable tourism development and by adapting to the challenges caused by climate change

  • to build, develop, promote and market authentic high quality joint products based on the local cultures and traditions of the Barents Euro-Arctic Region, e.g. the cultures and traditions of the indigenous peoples

  • to co-operate in the fields of tourism education and research in order to recognize and spread good practices

The Joint Working Group on Tourism works on both national and regional levels. The national level provides information on the current state policy in this sphere, on the plans and programmes, on national legislation and amendments. The regional level implements the co-operation in practice.

The JWGT Mandate for 2013-2017 
The Barents Tourism Action Plan 


John-Steve Linløkken (co-chair)
Marketing Director
Nord-Norsk Reiseliv AS
Tel: +47 90118556  

Valery Korovkin (co-chair)
Tel. +7 (495) 607 39 32, +7 (985) 928 01 25

Anna Popova
Ministry of industrial development and enterprise of Murmansk
Tel: +7 8152486287+7 8152486287

Svetlana Zenovskaya 
Deputy Minister
Ministry of Culture of Arkhangelsk Region
Tel. +7 8182215569, +7 9212471181

Chernova Irina 
Deputy Minister 
Ministry of Culture, tourism and archival work of Komi republic 
Tel. +7 (8212)284-028

Biktimirova Ekaterina 
Head of tourism department
Ministry of culture of Karelia republic  
Tel.+7 (814) 76-62-46

Kairi Pääsuke
County Administrative Board of Norrbotten
Tel: +46 102255411, +46 705696349

Hanna-Mari Kuhmonen
Senior Officer
Ministry of Employment and the Economy
Tel. +358 295047008, +358 400395606

Satu Luiro
Tourism Coordinator
Regional Council of Lapland
Tel: +358 400124029+358 400124029

Tuomo Tahvanainen
Director of Tourism
Kainuun Etu Oy
Tel: +358 445514585+358 445514585


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